Mediaedge:cia scoops Canary Islands account
Mediaedge:cia Manchester has landed the €1.9million Canary Islands Tourist Board brief to promote the islands to Brits this Autumn.
The account will use a mix of consumer magazines, national press supplements, travel sections and outdoor media to promote the rich diversity in activities, culture and natural beauty on offer to tourists.
Elena Gonzalez, marketing director of the Canary Islands Tourist Board, stressed the importance of having a UK media presence.
She said: “The British market is fundamental for Canarias, with a 37.5% share. Due to this a high quality and well selected presence in media is imperative to guarantee that we capture the attention of the consumer, in an environment that is evermore competitive.\"
Last year the Canaries seven main islands welcomed 9,530,039 foreign tourists, and the average annual temperature of 22 degrees Celsius is sure to appeal to Brits already tired of their winter warmers.
Mediaedge’s latest win comes quickly after The Drum reported the Castlefield-based firm’s combined £6million UK Car Group and Lil-lets successes earlier this month.