Slendertone unwraps new ad for Christmas
Body toning brand, Slendertone, is hitting TV screens this month to promote the launch of its new System-Mini product.
Produced by Manchester’s Viv-id, the ‘Unwrap with Slendertone’ campaign aims to position System-Mini as a product to help consumers get in shape for the festive period, as well as aiming to make it a must have Christmas gift.
PR for the campaign is being handled by Cheshire-based brand communications agency SASS. A week-long Bridget Jones big knickers teaser mailer is planned and consumers will also be targeted by editorials, viral emails and on-the-street stunt activity.
The campaign is airing nationally on terrestrial and satellite channels including ITV, Channel 4, Five and the sky platform until 4 November.
Barbara-Anne Richardson, Slendertone marketing manager, said: \"Unveiling yet another new product, just in time for the Christmas gifting period, shows just how much we are moving the brand on.”