Mediaedge:cia lands briefs for UK Car Group and Lil-lets
Mediaedge:cia Manchester (MEC) has held off competition from MediaVest Manchester and incumbent agency David Gent Media to secure the £5million UK Car Group TV planning account.
The media firm will take over the business in autumn and is tasked with buying TV space for UK Car Group’s two key brands - Carcraft and uCan Car Credit.
MEC will work directly with UK Car Group’s in-house team, which handles the creative for the advertising. Julia Phipps, marketing director at the UK Car Group, said: “We are very pleased to have Mediaedge:cia Manchester on board to spearhead our TV marketing campaigns and help drive our brands forward. Their understanding of our competitive marketplace and their approach to analysis impressed us.”
In a separate development, MEC has been awarded the Lil-lets £1million media brief. The Drum announced in September that Midlands agencies, Big Communications, Haslimann Taylor and BPI had been appointed by the feminine hygiene business.
The campaign, which will break in January 2008, is expected to focus on press and outdoor activity.
Group sales and marketing manager Mark Esling said: “This is part of our aim, as a Midlands-based business, to use the exceptional talent outside of London. We are delighted to be working with MEC Manchester, they showed great energy and enthusiasm for our business and are excited by the strategic input they can offer us.”
As part of a strategic review, MEC recently appointed Mark Varley, previously head of digital at All Response Media in Leeds, as its new head of Interaction. At the same time, Kirsty Donkersley has joined the business as sponsorship manager.