Lotus and Olbas put £1m into tissue campaign
Lotus Tissues has teamed up with nasal decongestant Olbas to launch a new tissue product in September called Lotus Olbas.
The launch is to be supported by a £1million integrated marketing campaign. Finn Communications has been appointed to handle PR, digital and radio activity.
The new product will sponsor GMTV’s Pick of the Day segment from mid-October, with sponsorship idents created by Bray Leino, communicating the products’s ‘Crush the Tissue, Release the Vapours message.’