New £3m Barr’s deal sees designs from Manchester
Both the Scottish Premier League and the Scottish Football League have unveiled new-look sponsorship ahead of the new season. However, the design work for both has been created by agencies south of the border.
The SFL has secured Irn-Bru as its lead sponsor in a three-year deal worth more than £3m, the firms biggest ever investment in sponsorship, with designs for the new sponsorship created by Manchester-based agency, Howe Design.
The SFL has not had a sponsor since Bells whisky withdrew its support at the start of last season.
Meanwhile, Clydesdale Bank, which signed an £8m deal with the SPL last year, recently launched its campaign designed by Leeds-based design agency, The Black Hole, one of the bank’s roster agencies.