somethinkelse completes branding for Matalan cafes

Retail specialist somethinkelse has completed the branding project for Matalan’s first instore cafés. The clothing retailer is to roll out the Mcafe concept across its 140-strong estate of stores.

The abstract coffee bean design is influenced by the mountains of Panama, the origin of the retail giant’s exclusively sourced coffee. To accompany Matalan’s ‘expect more’ strapline, somethinkelse has created the additional straplines ‘taste more’ and ‘enjoy more’ to support the food and drinks offering.