Third Eye creates new identity for Housebuilder

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By The Drum Team, Editorial

June 14, 2007 | 1 min read

Third Eye Design has created a new corporate identity for house builder, Mactaggart & Mickel.

The new branding was created ‘to reflect the solidity of the company while reflecting back to its strong family history’.

This is the eleventh identity for the company in its 82 year history, and it will be rolled out from now until September appearing on all printed materials, the company website, as well as site signage and staff clothing.

The new design has been placed on two black taxis to carry the brand around Glasgow and Edinburgh.

Darren Quirk, head of sales and marketing at Mactaggart & Mickel, said the change reflected where the company has come from, as well as looking to a bright future.

“We hold a firm belief that our brand should reflect everything we do and also represent our company values. We have taken the decision to refresh our identity to reinforce the strong presence and reputation Mactaggart & Mickel holds in the growing house building sector.”

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