Cogent scoop Aga account after pitch
Aga has handed its sought after brand advertising and marketing account to Cogent Elliott, following a five-way pitch.
The Meriden-based agency’s remit includes a national advertising campaign, direct mail, point of sale, digital consultancy and customer relationship management. The first creative work for the range cooker firm is expected to launch in the Autumn.
Tim Pile, CEO of Cogent Elliott, said: “Aga is a truly iconic brand that invokes a passionate response from those involved with it - and we’re delighted to be part of the team taking that brand forward.”
The full story will be covered in the next issue of The Drum.