Corrections and clarifications: Tizer relaunch
In the last issue of The Drum (27 April), it was implied that Divine Marketing had won the relaunch of soft drink brand Tizer.
Both the client and agency would like it clarified that Divine will be handling the trade press advertising for the relaunch. Tizer’s commercial relaunch is being handled by Manchester-based BDH\\TBWA, with creative work due to be unveiled next month.
The story also incorrectly reported that PDP would be handling media buying. The project is actually being managed by AG Barr’s media agency, PHD North.
The Drum is happy to clear up any misunderstanding that may have arisen from the story.