Story launches latest Ulster Bank TV ads
Story has launched a new campaign for Ulster Bank.
The £750,000 campaign will break at the end of April in both Northern Ireland and the Republic of Ireland, promoting the bank’s Mortgage Switcher ‘Grand Idea’ campaign.
The TV advert was produced by MTP and directed by Jonny Campbell.
Consisting of 40 second executions, the advert will air on RTE, TV3, TG4, Sky, E4, Living TV and Paramount.
Dave Mullen, creative director of Story, said: “The impact of the offer and the characters in the ad meant that the campaign translated very nicely into different mediums such as print, press and in-branch.”