Quartet of leisure brands hire profile plus

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By The Drum Team, Editorial

April 6, 2007 | 1 min read

Profile Plus, the niche leisure and lifestyle PR agency, has added four new clients to its portfolio.

The agency has won work from Apex Hotels, Spa Developments, Pisa Liqueur and the Royal College of Physicians of Edinburgh.

Profile Plus has been taken on board initially by Apex Hotels on a B2B task, but will move onto to consumer media from May.

The PR campaign for Spa Developments - headed by Brian Hunter, former general manager of the Sheraton Grand Hotel Edinburgh’s One Spa - will target hotel and leisure industry decision makers.

Profile Plus will also work with Harvey Miller Wine & Spirit Agencies, on a nationwide PR campaign for Pisa Liqueur, while the agency will aim to raise the profile of the Royal College of Physicians within the conference and business markets.

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