Safestyle UK, the national double-glazing specialist, is to take its TV character Jeff ‘The Window Man’ Brown into the world of viral marketing, basing the character of its first viral – Fifty Per Cent – on him.
The viral, created by Fifth Element, aims to give the character a fresh look with a “gangster twist”.
The film is backed by a specially composed rap, which ends with the line: “I’m the Safestyle rapper, come sing with me, you buy one, you get one free.”
Safestyle’s viral will be distributed via a combination of viral launch pads, social networking sites and through existing customer data.
It can also be viewed at www.fiftypercentrap.com.