Tartan Silk brews up campaign for rare Indian tea
Tartan Silk PR has formed a strategic alliance with design agency Wolffe & Co to redesign and promote Mim Garden, a range of rare Indian tea.
The agencies are working with Duncan Fine Foods, a Scottish-based importer of rare Indian tea, to launch the “new and extremely rare, hand-rolled Darjeeling”, which is set to become one of the world’s most expensive teas.
They will launch Mim Garden in Scotland before rolling it out across the UK, France and Germany.
Martin Hunt, managing director of Tartan Silk PR, said: “We’re delighted to have been given the opportunity to work with Duncan Fine Foods, and the designs that have been created by Wolffe & Co reflect this very rare and luxurious tea.
“This exciting project will help to expand our businesses into India. I’m going on a two-week trip which will serve as a trade mission, one we hope will attract other business from the Indian sub-continent.”
Tartan Silk and Wolffe & Co have worked together in the past to relaunch and rebrand Tullibardine Distillery.