Jet2.com Home in on package holiday market
Jet2.com, the West Yorkshire-based low-cost airline, has launched a £1.5million advertising campaign to launch Jet2holidays.com – its new tour operator service.
The airline has joined forces with The On Holiday Group to offer real-time packaged holidays in a move it claims will “shake up the package holiday market and change it for the better.”
The campaign, created by Leeds-based Home, includes advertising on TV, outdoor and in regional press titles.