GBCS to provide clinical support
GBCS Public Relations has been appointed by the Institute of Clinical Research to provide PR support for its annual conference and exhibition.
The 14-strong east Midlands-based agency has been tasked with managing an online press office prior to the event and providing on-site press office support during the conference.
GBCS will also help with press liaison activity for the conference and facilitate exhibitors\' PR programmes.
Greg Simpson, specialist pharmaceutical PR consultant at GBCS, said: \"By operating a conventional PR campaign of issuing news releases and placing feature articles alongside a comprehensiveÊonline distribution and national press campaign, we have significantly increased the profile of the Institute of Clinical Research after only a year of working for them.\"
\"The establishment of the online and on-site press office facilities should give us an ideal opportunity to further improve relationships with key journalists.\"