The Bridge gave Rock and Roll to you
96.3 Rock Radio, the relaunched Q96 bought by Real Radio Scotland’s owners GMG Radio, launched this week amid a heavyweight outdoor campaign.
The Bridge has created a combination of 48-sheets and bus rears for the launch, the latter will be visible across Paisley and the Renfrewshire region for a month while, from 15 to 30 January, 48 sheets will be displayed across the station’s reach area.
In addition, Adbikes will travel around Paisley and the prominent shopping areas of Glasgow, with fully-liveried taxis travelling around the station’s TSA for the next twelve months.
GMG Radio’s marketing manager Helen Dickinson said: “The Bridge has come up with a really exciting creative campaign which will effectively target our listeners and I have no doubt that it will create a great impact across the region.”