No Catch... Just Cod in design hunt following success of brand launch
Following the successful launch of the No Catch... Just Cod brand – the world’s first sustainable organic, farmed cod – parent company Johnson Sustainable Seafoods is looking to appoint a product design agency for the next phase of the brand’s development.
Since launching in May 2006, No Catch... Just Cod has won a number of industry awards and is now stocked in Tesco, Sainsbury’s, Booths, Fresh & Wild and Planet Organic.
Its distinctive pink packaging has played a huge part in this success, helping to gain in-store stand-out.
The next phase of Johnson Sustainable Seafoods’ brand development will focus on new product extensions.
To help with this expansion, the Shetland-based firm is looking to appoint an agency which can “convey the brand’s personality, energy, enthusiasm, ethics and humour to the consumer”.
Karol Rzepkowski, managing director of Johnson Sustainable Seafoods, said: “By making No Catch... Just Cod instantly recognisable we have successfully created a visual trigger that communicates the product’s strong environmental message, its organic and sustainable credentials, its superior taste and quality – and, most importantly, No Catch’s passion.
“We need a design team who can help us bring to life a new range of products and take us into the second stage of the brand’s development.”
Johnson Sustainable Seafoods has introduced ground-breaking techniques to create the world’s first 100 percent sustainable, organic cod.
Johnson Seafarms works with a number of leading organic associations, as well as environmental and animal protection agencies to ensure its organic cod exceeds the stringent environmental standards, while working to protect and enhance the welfare of the fish.
The company secured £35million in funding to undertake the ambitious organic cod project.
The fish firm currently works with Edinburgh-based BOB Marketing - who will be uneffected by the appointment - on a number of marketing initiatives, with the agency overseeing the launch of the brand, which has been labelled the fish market equivalent of Innocent drinks, attracting the attentions of the media, including Gordon Ramsay’s F-Word on Channel 4.