D&AD picks Leeds agency for first project brief
D&AD has launched its annual & showreel publication, which celebrates the best design and advertising work from the past year, and has used a non-London agency to design the project for the first time.
Leeds-based Design Project created the book, which showcases over 740 pieces of work across 29 categories.
D&AD Global Awards jury members made the selection from over 24,500 pieces of work, entered from 61 countries.
“A publication of this size and scope is a massive project, and we were honoured to be asked to do it,” said Design Project’s James Littlewood. “We focused on everything from colours and materials to typography and production values. We were honoured to be asked to do it.’
Dick Powell, the president of D&AD for 2005 and 2006, added: “Spanning almost 600 pages, James and Andy (Probert) have focused their energy and passion on every possible detail of the book and truly created the physical representation of this year’s theme – ‘Obsessed with Creativity’.”