Carlsberg UK to build wine reputation with DM campaign
Carlsberg UK has launched a direct mail campaign to communicate the launch of its Cellar Selection wine programme to existing and prospective customers. The pack, which has been created by Birmingham-based Rave, has been mailed to more than 5,000 targets in the UK.
The activity aims to enhance Carlsberg UK’s reputation in the wine market. As well as providing information on the range of products, the pack will also encourage recipients to look out for various branded point of sale items, such as \'wine of week\' blackboards and promotional tent cards.
Jonathan Pedley, Carlsberg UK\'s wine consultant, who has spent nine months reviewing and refreshing the portfolio of wines on offer from Carlsberg UK, has contributed to the editorial within the mail out pack.
John Evans, category development manager at Carlsberg UK, commented: \"We\'re really impressed with the Cellar Selection pack that Rave has produced. It continues with the fresh and unique look that Rave created for our wine offering, while giving us a distinctive premium identity for this particular programme.”