1576 launches new Glenmorangie ads

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By The Drum Team, Editorial

September 22, 2006 | 1 min read

1576 is launching a new campaign for Glenmorangie in its ‘tranquility’ series, the first since the brand was bought by Louis Vuitton Moet Hennessy in 2005.

The ads - which will run in the quality press across the UK – consist of four executions and move away from the traditional ‘glen’ location.

Each shows some of the unusual places people enjoy the whisky, such as skiing in the French Alps and cave-climbing in Oman. Media is being planned and bought by Team UK.

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