Daily Record PM to hit streets of Glasgow and Edinburgh
The Scottish Daily Record, has officially announced that it is to launch two new, late edition newspapers targeting the cities of Glasgow and Edinburgh.
The new editions, Daily Record Glasgow PM and Daily Record Edinburgh PM, will be on sale from 3pm each afternoon in over 1,000 outlets across both cities.
Over 20 journalists have been recruited to the new editions and will work from the Daily Record offices in both Glasgow and Edinburgh.
The editorial content of the new PM editions will focus specifically on news, sport and entertainment in Scotland¹s two biggest cities.
The PM edition will have a cover price and will launch in the coming weeks. This is the first in a planned series of new publishing initiatives for the Daily Record.
A team of over 50 fixed site and roving sales people specifically targeting city centre commuter areas will also support sales of the new editions.
Bruce Waddell, editor of the Daily Record, said: “This is the first in a series of exciting new developments for the Record.
”Newspaper publishing is moving at the fastest pace ever and we have to adapt our newspapers to follow the reader wherever they may be.
Waddell continued; ”Daily Record PM is part of the evolution of the Daily Record, which already publishes a late night edition, editions for the north of Scotland, east of Scotland and west of Scotland, and also editions for England, Ireland and the Mediterranean.”
Heading up the launch team will be Murray Foote, Deputy Editor of the Daily Record and Jonathan Russell, former Editor of the Paisley Daily Express and Scottish Daily Mirror.
Mark Hollinshead, managing director of the Scottish Daily Record and Sunday Mail Ltd, outlined the commercial objectives of the new venture: “The aim is to extend the Daily Record¹s reach and influence to a wider audience in order to develop the newspaper¹s appeal to readers and advertisers alike.
”All advertising carried in the main national edition will also be carried in PM. At the same time, we will be launching localised new advertising platforms.
”While the new editions will very much possess the personality, values and attitude of the main Daily Record edition, the content will be fresh, local and relevant to life in Scotland¹s two biggest cities.”
Sly Bailey, Chief Executive of Trinity Mirror, parent company of Scottish Daily Record & Sunday Mail Ltd, said: "In today's media environment the key to ongoing success is the ability to innovate, to adapt our approach in order to meet the changing requirements of our readers and advertisers.
"This move is everything you would expect of the pugnacious Daily Record team - bold, aggressive and innovative.
"Our newspapers face many challenges, but as the launch of Daily Record PM demonstrates, we do not intend to shrink from them."