Morrisons end three year relationship with BDH\\TBWA
Morrisons have confirmed that it has completed the first stage of its much anticipated agency review and has confirmed that BDH\\TBWA has not made the final stages, ending the agency\'s three year relationship with the supermarket chain.
Morrisons has chosen three London based agencies to go present final creative proposals - Delaney Lund Knox Warren, Euro RSCG London and Leo Burnett. The review has been conducted with the assistance of AAR.
Michael Bates, marketing services director said: \"We have enjoyed an excellent relationship with BDH/TBWA, which has produced some strong and effective work over the years. With our business now firmly established as a national brand we are confident that the three agencies selected all have the ability to help us engage with new and existing customers throughout the UK.\"