WWAV Rapp Collins Edinburgh has been appointed to the Scottish Widows direct marketing roster, as incumbent Navigator loses out.
Scottish Widows has appointed WWAV Rapp Collins and retained Team Spirit to share the account following a competitive pitch.
Navigator Responsive Advertising has worked with Scottish Widows for over two years on the business and the Edinburgh-based agency is currently completing work for the pensions giant as the account expires.
The review was overseen by Mike Hoban, customer and brand marketing director for Scottish Widows.
The marketing roster appointment completes the Scottish Widows review of agencies employed to work on their marketing output.