Highland Spring sponsors awards

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By The Drum Team, Editorial

June 29, 2006 | 1 min read

Following the sponsorship of the British Soap Awards 2006, Highland Spring has agreed a new deal with ITV to be broadcast sponsor of the National Television Awards and the British Comedy Awards 2006.

Highland Spring’s media is booked by Spirit Media Scotland.

Meanwhile, Highland Spring has created its first kids’ summer on-pack promotion; ‘Win a Highland Safari’.

In the promotion, developed by Blue-Chip Marketing Edinburgh, is run in conjunction with VisitScotland, every entrant will also be sent a free ‘Discover the Wildlife of Scotland’ wallchart.

The activity will be supported by point-of-sale units in Tourist Information Centres and inserts in national Sunday newspapers.

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