Frame creates first McEwan's work
Frame has created its first work for McEwan’s Ales since winning the flagship brand account late last year.
The campaign - the brand’s first in 5 years - will consist of six different 48-sheet posters and 40 second radio spots rolled out across Scotland from next week.
The above-the-line campaign will be supported by outlet support, tailored POS and the brand’s traditional live music initiative, McEwan’s Sessions. Media will be bought through Starcom Mediavest.