Feather Brooksbank scoops £1m Football brief and drinks brand
Feather Brooksbank has won the Setanta Sports’ media planing and buying account from Mediacom, as the broadcaster prepares to launch subscription drive.
The win is the second in a week for the agency, which won the strategic communications brief for RJA Foods to carry out communications strategy, media planning and buying for its Pomegreat brand at the end of last week.
Setanta Sports owns the rights to the Scottish Premier League, but also offers live coverage of European footoball, rugby, racing and American sports. Feather’s brief will be to raise awareness of the range of channels and will extend beyond its current direct response led approach.
Robert Robinson, marketing director at Setanta Sports, said of Feather’s appointment; “Feather Brooksbank showed great insight into our brand and a real understanding of our target audience.”
Sales and distribution of Pomegreat have seen a phenomenal rise over the last year and RJA Foods is now in a position to market the brand above-the-line with substantial advertising spend. The brand was originally developed alongside brand realisation company, Charteredbrands.
Feather Brooksbank’s head of strategy, Gary Wise, commented: “It’s a brand with endless scope for expansion. We’re currently undertaking an in-depth research and strategy project to determine the best approach for a national advertising campaign later this year.”
Adam Pritchard, managing director of RJA Foods/Pomegreat, added: "Pomegreat has grown significantly over the last year to become the fastest growing juice brand in the UK. The strategic planning and buying ability of Feather Brooksbank will help us get the maximum from our investment. We are looking to maintain this growth with a significant marketing investment."