Code join up with NUS to launch discount card
Manchester-based Code has created an online system and digital marketing programme to support the trial of a new student discount card for the National Union of Students: the NUS Extra Card.
In addition to creating the online system, Code has produced a website (www.nusextra.co.uk) that will regularly update news of all the associated discounts, special offers and competitions. The agency has also produced a range of online marketing collateral, including banners, e-mail templates and screensavers, to help unions to ‘sell’ the NUS Extra Card to students.
Code project manager Jamie Nicholson commented: \"The system has been specifically created with speed and ease of use front of mind. Students visit the terminals where they can register online, have their photo taken via webcam and pay by debit or credit card.
\"The whole process takes around five minutes, a PDF is immediately available and the ‘real’ card is then delivered to the appropriate student union within 10 days. There is also the capability for students to track the status of their card during the processing period, using the NUS Extra website.\"