Dog Days for the National Theatre
The National Theatre of Scotland has tasked Dog Digital with creating its website and e-marketing strategy following a four-way pitch.
The organisation, which will launch its first programme of events early next year, has briefed Dog to create a website that will include venue information, sales tools, a press area and a content management system.
This will be followed in January and February 2006 by an e-marketing campaign, which is to be integrated with the National Theatre’s offline marketing activity.
“NTS has a wide variety of potential audiences with very different interests and online communication will play a key role in meeting their needs,” said Adrian Searle, The National Theatre communications director.
“Dog Digital’s broad range of blue-chip experience combined with excellent insight into our requirements has made them an ideal partner.”