Union gets in a pickle

The Union and Union Digital have created an integrated radio and microsite campaign for the Garner’s pickle range, owned by Baxters Food Group. Four 30-second radio adverts, featuring Geoffrey Palmer, will run until the end of December on Classic FM, while a microsite ‘Get yourself in a real pickle’ has been launched as part of the campaign. Media planning and buying is by Mediacom Scotland.

Staff Writer

The Drum is all about modern marketing and media. In addition this website and The Drum magazine, the company is also responsible for the Recommended Agency Register - which aims to match the right agencies with the rights clients - and MiNetwork, an organisation which aims to make independently minded agencies more successful.

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