Newhaven win free access campaign
Newhaven has been appointed to handle creative for two high-profile new pieces of business. The Edinburgh-based agency has been brought onboard for the first-ever joint promotion among National Galleries of Scotland, National Museums of Scotland, National Library of Scotland and Royal Botanic Gardens, in Edinburgh.
The agency has created a campaign of superside posters and radio to highlight that all the attractions offer free entry to the public.
The posters use the headlines ‘Four for the price of none’ and ‘You can’t put a price on these attractions. So we don’t’. The campaign was written and art directed by Paul Mason and Mark Harrison and media was secured through Mediashop.
Meanwhile, the Daily Record has approached Newhaven to create and launch a new weekly football fanzine. The Row Z fanzine is the product of a unique partnership between the paper’s editorial team and an advertising agency, and Newhaven has also created two TV ads and a press campaign to support its launch.
Two twenty-second TV ads – written by Paul Mason and Mark Harrison, and directed by Stuart Elliott at MTP, in Glasgow – support the launch, using the line ‘Real Football Fans Love Row Z’.