Golley Slater launches Apollo 2000 TV campaign
Midlands-based domestic gas and electrical products retailer, Apollo 2000 is launching a TV, press and radio advertising campaign to promote its summer sale. The activity, which has been created by Golley Slater, will aim to raise Apollo 2000’s market share in the brown and white goods market.
The 30-second execution is anticipated to lay the groundwork for further TV activity later in the year and is being supported by local radio and regional press advertising. The current ads will begin running this month.
Golley Slater has also produced a national advertising campaign to launch Dairy Gold Foods’ Xtreme Cheddar range. The product, which is aimed at men aged under 35, will appear on shelves from mid-July and will be supported by press ads running in the likes of The Sun and FHM as well as 48 sheet posters. Golley Slater initially launched the product to the retail industry last year and will be continuing its ‘Are you a man or mouse’ concepts for the consumer campaign.
In other Golley Slater news, the firm has decided to consolidate its Northern Profile offices under the group name. The move aims to “create a national brand”, commented Golley Slater Group CEO, Chris Lovell. He added: “The rebrand will enhance the integration of skills, knowledge and experience across our nine offices to deliver national marcoms work regionally.”
To coincide with the rebrand, the agency has promoted Northern Profile’s chief executive, Nick Brown to the Golley Slater Group management team as group communications and PR development director.