Blue Chip to launch new loaf
Blue-Chip Marketing has been appointed by Warburtons to implement a support campaign for its new All in One loaf.
Aimed at young families, the activity includes door-to-door, style press advertising, and city centre and store sampling. Additional store-specific support in Asda, Tesco, Sainsbury’s and Morrison’s includes 6-sheet and store magazine advertising, store event sampling, and POS.
All in One is a white loaf with the fibre and wheatgerm goodness of wholemeal.
According to senior brand manager Vanessa Railston: “This is strategically our most important launch for some time. We’re delighted with both the product and the support we’re giving to it.”