Stanley make Big appointment

Tool brand, Stanley has appointed Big Communications to advertise its storage range of products after a three-way pitch. The firm has commissioned Big to deliver distinct and powerful positioning that will elevate Stanley as the definitive storage brand.

Big creative director, Mark Firth, said: \"We are delighted to be working with Stanley on what is a very exciting brief for an exceptional range of products. The campaign we are developing certainly aims to shake-up the category and leave people in no doubt that Stanley is the only brand for storage.\"