Code produce baby friendly work for Huggies
Kimberly Clark is looking to encourage more parents to take their babies and toddlers swimming with the launch of a new website www.littleswimmers.com/uk. The site, developed by Manchester’s Code Computer Love, promotes the Baby Friendly Swimming Pool Directory and Kimberly Clark’s own Huggies Little Swimmers brand.
Code collected the project after the success of its www.huggiesclub.com site, which so far has more than 300,000 subscribers in the UK.
Speaking about the Little Swimmers initiative, Huggies’ Rachel Springett commented: “We share a common goal with the swimming industry as we both want parents and babies to enjoy the benefits of swimming in an hygienic environment.”