PWLC kick off Rugby League ad campaign

The Rugby League Gillette Tri-Nations tournament should be well attended when it kicks off this month, thanks to an advertising campaign from PWLC. The tournament, contested between Australia, New Zealand and Great Britain (regarded as the world’s best three international teams), has been promoted in London and the North of England via 96- and 48-sheet posters, press, radio and viral teaser campaigns. PWLC was appointed by the Rugby Football League earlier this year to increase awareness of the sport.