English Group gets BAFTA for second year
Marc Carter and Rachel al-Habib of the English Group.
BAFTA has re-appointed The English Group to handle all design collateral for its 2005 awards. The Bath-based agency initially won the account last year when it won BAFTA’s first ever design agency pitch and produced literature to support the BAFTA Film and BAFTA TV Awards for 2004.The new work will include two large-scale publications and various smaller brochures. The agency has also been tasked with creating the 2005 Orange BAFTA Film Awards poster.
Speaking to Adline, agency chief Marc Carter said: “In addition, this year has seen other parts of the project, which were previously produced by other agencies, come our way too – namely the Official Suppliers brochures and the tickets for the events themselves.”
While the exact details of the theme and style of the Awards material have not yet been confirmed, Carter was able to reveal that The English Group has successfully completed a pitch for a second BAFTA project. “We have won the contract to brand and relaunch – with bespoke stationery, brochures, menus and other collaterals – the refurbishment of BAFTA’s flagship headquarters and members’ club at 195 Piccadilly.”
At the time of going to press, it was also revealed that The English Group has been commissioned to handle all design, packaging and marketing for a limited edition book celebrating 30 years of photography of David Bowie.
Carter enthused: “My aim isn’t to grow the business. I want the agency to be renowned for highly focused, high-quality boutique design. Hopefully, these projects reflect this ambition.”
BAFTA has also commissioned an agency to create a visual identity for the BAFTA Games Awards. Sheffield-based dkmp has landed the three-year contract that will see it develop a new brand identity for what is BAFTA’s newest awards. The agency’s brief also includes a full programme of marketing activity to support the new brand.