Twenty20 vision for SOLA Optical

Spectacle and lens manufacturer SOLA Optical is making the most of its sponsorship of the new Twenty20 cricket format thanks to advertising, PR and retail incentives devised by Manchester’s Northstar. In a rather cheeky twist on the sponsorship package SOLA is also attempting to ensure that bad calls become a thing of the past by offering participating umpires free eye tests. Speaking of the activity Northstar director Glyn Lloyd qupped, “the sponsorship is proving to be a big hit with the retail trade.” Howzat.