Outlook for the Ross Burger brand looks good with first TV campaign
Dalepak was on the verge of launching its first ever TV campaign for the Ross Beef Burgers brand as Adline went to press this month.
The activity, created by Leeds-based Gratterpalm, incorporates TV sponsorship, press advertising and PR. The TV sponsorship is the first element of the campaign to break, with a new GMTV feature, presented by Keith Chegwin, being supported by humorous break bumpers centring on the theme of traditional family BBQ moments. It marks the first TV work handled by Steve Loftus since he joined Gratterpalm as creative director.
On the PR front, jovial TV weatherman John Kettley features heavily as the Ross brand effectively takes ownership of holiday barbecue weather as a creative platform. Julia Bradshaw, marketing manager at Ross, commented, \"The summer BBQ season is our key selling season. The brand is currently number two in the UK frozen burger market. This activity will enable us to challenge for the number one slot.\"