Meet Scotland on the tube

Meet Scotland, a newly-formed dating agency, has embarked on a novel way of promoting its service. Its new advertising campaign, devised by The Bridge, appears on the overhead poster sites on Glasgow Underground trains. The copy on the first three posters speculates about what the people sitting below them might be like, before the final fourth poster invites passengers to find out more at Meet Scotland. “The subway is an underrated medium, it allows you to talk to people in a more intimate way and that opportunity is rarely exploited,” said The Bridge’s creative director Jonathan d’Aguilar.