Soap sponsorship for Alton Towers unveiled

PZ Cussons UK has kicked off a three-year sponsorship campaign with theme park Alton Towers for its Imperial Leather brand. The campaign, which has been created by BDH\\TBWA with support from Digerati, Tequila\\Manchester and Staniforth, involves a

£1.5 million television drive, promotions on over 10 million Imperial Leather product packs and online support. It also involves the conversion of Alton Towers ride the Flume to incorporate huge Imperial Leather bathtubs, as seen here.