Mason Williams tight-lipped over expansion talk
Industry rumours continue to circulate that Mason Williams is looking to expand and acquire a small consumer PR company. While the agency was unable to offer official confirmation on the speculation, it has announced the acquisition of three new account wins.
Building on its strong offering in the toy sector, Beyblade, the UK’s number one toy for the last two years, has appointed the agency for a new project. The agency will work towards promoting the brand’s national tour and championship.
Mason Williams is also due to embark on a refresher campaign for Magic: The Gathering.
It has also been charged with launching a new trading card game for Dual Masters, a new card game from Wizards of the Coast which is feted to be the next Pokemon. The recent wins will be added to a client list that already features several toy and games companies including Fur Real, My Little Pony and Weebles .
Account director at Mason Williams, Gawen Higgins said of their winning streak: \"We are extremely excited to be getting our hands on all these great boy’s toys – our offices have had a playground buzz for the last few weeks!\"