Highland Spring marketing chief attacks Coca-Cola
Highland Spring’s marketing manager, Sally Stanley has attacked Dasani, Coca-Cola’s brand of bottled water, following revelations that it is nothing more than treated tap-water, labelling the new brand “misleading”.
Highland Spring , the Perthshire-based company, is now set to launch a letter writing campaign to MPs and MEPs asking them to press the US firm to change the labelling on its Dasani water bottles.
Responding to the recent news reports Sally Stanley, marketing director at Highland Spring, said: “We welcome new entrants to the bottled water market as it encourages people to drink more water.
“Consumers are more discerning about the source and ingredients of the products they eat and drink. However most don’t know the difference between tap, natural mineral water, spring or processed water.
“We think consumers could be misled about Dasani since it is implied that it is a natural product when in fact it is “processed” water with added minerals - treated tap water, which is safe to drink.
“Coca Cola say the source of Dasani is irrelevant – but this is not the case for Highland Spring which is 100 per cent “natural mineral water” and whose source is its key asset.
“Our water is drawn from a protected, underground source under the Ochil Hills in Perthshire. Our loyal customers buy Highland Spring because it is protected. The product is delivered to supermarket shelves as nature intended. Bottled with nothing added or removed and untouched by human hand.
“It’s all a question of whether you like your water naturally clean or chemically cleansed.”
Highland Spring is the No1 UK produced brand of natural mineral water, and founder member of the Natural Mineral Water Information Service.