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Ad One model new Michelin range

Michelin has enlisted the services of Stoke-based agency Ad One to launch an innovative range of auto accessories. Ad One has created a series of striking images as part of the marketing push.

The images treat the Michelin automotive range as if they are fashion accessories direct from the catwalk. Marketing manager, Daniela Gould, said: “A product range this exciting needs an exciting communications concept.”

Staff Writer

The Drum is all about modern marketing and media. In addition this website and The Drum magazine, the company is also responsible for the Recommended Agency Register - which aims to match the right agencies with the rights clients - and MiNetwork, an organisation which aims to make independently minded agencies more successful.

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