Ad One model new Michelin range

Michelin has enlisted the services of Stoke-based agency Ad One to launch an innovative range of auto accessories. Ad One has created a series of striking images as part of the marketing push.

The images treat the Michelin automotive range as if they are fashion accessories direct from the catwalk. Marketing manager, Daniela Gould, said: “A product range this exciting needs an exciting communications concept.”

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Staff Writer

The Drum is a global media platform and the biggest marketing website in Europe. We produce The Drum magazine, 30 awards and events and manage The Drum Network which aims to make independently minded agencies more successful. We also help brands find the right agencies to work with through the Recommended Agency Register (RAR).

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