Hutchison: looking forward to new role.Navigator has restructured its senior management team, appointing Yvonne Hutchison to managing director, while Andy Carolan takes on the role of chairman and chief executive.
Stepping up from her current position as client services director, Hutchison will officially take over the reins from Carolan in January next year – a decade after joining Navigator as an account manager. Along with the day-to-day running of the agency’s 40-strong team Hutchison will continue to work in a client services role, while Carolan will maintain his role in driving new business.
Hutchison said of the move: “This is obviously a very exciting time in my career and I am really looking forward to this role. It has been very rewarding to be part of an agency that has pulled through what has been a very tough year for the direct marketing industry.
“We’ve grown our staff count, we’ve had no redundancies, added two new significant clients to our roster – ScottishPower and Dumfries & Galloway Tourist Board – and we’ve maintained excellent client relationships. We are well poised for an even more successful year in 2004 and I’m looking forward to playing my part in taking us there.”
Carolan added: “The management restructuring is a logical and positive step in the right direction for Navigator. Yvonne brings to the post a wealth of experience and has demonstrated her high-calibre skills time and time again. The wheels have been in motion to drive the agency to a new level since the management buy-out in December 2001. With successful initiatives, such as the creation of a management team, we have built a strong foundation, which will see a smooth transition as Yvonne takes over at the helm.
“I’m looking forward to my new role as chairman and chief executive. I will still maintain regular contact with clients and will play a major role in driving new business, along with guiding the Board.”
Meanwhile, Navigator has launched a new direct marketing campaign to raise awareness of the new product, The Famous Grouse Liqueur.
Targeting 40,000 consumers across the UK in the run-up to Christmas, the agency has created a mailer to stimulate trial and sales of the liqueur and build on the strength of the Famous Grouse brand personality.