Ad agency staff waste the most time on internet
It’s official, creatives at advertising agencies are the major culprits when it comes to wasting time, and hundreds of thousands of pounds of wasted man-hours across the UK, needlessly surfing the internet.
According to new research conducted by Manchester-based IT security specialists Cyber Protect, creatives working at advertising agencies currently spend up to five hours every week on non-business-related internet surfing.
The results have shown that cyber skiving accounts for around 35 per cent of lost worker productivity and 62 per cent of the 1,000-strong research sample admitted going online at least once every day for personal reasons and a third of those questioned surf the net with no specific objective in mind.
The worst cyber skivers also included insurance brokers, at four-and-a-half hours per week, solicitors at four hours per week, recruitment consultants at three hours per week, sales executives at three hours per week and journalists at two hours per week.
Milan Vjestica, MD of Cyber Protect, said: “Cyber skiving is reaching epidemic proportions in the UK and is costing the ad industry thousands of pounds a year. Management need to take positive action to curb their employees’ internet surfing, as it will only get worse and may even start to have an irreversible detrimental effect on the business.”