Leith launches £10m standard life ad campaign
The Leith’s new £10m TV campaign
Standard Life, the financial services provider, launched its new £10m brand advertising campaign on Monday 6 October, created by The Leith Agency as a follow-up to the long-running “Baby James” campaign. A range of poster and bus advertising will support the forty-second TV commercials.The “I like...” campaign is designed to promote the four core companies of the Standard Life Group to a target audience of 40 million UK adults. The Standard Life Assurance company, Standard Life Bank, Standard Life Investments and Standard Life Healthcare devised a joint brief, which was responded to by The Leith Agency.
Pamela Hyder, Standard Life’s head of brand communications said: “We wanted the usual things from the new campaign – it had to be distinctive, innovative and intelligent – but we also wanted more from it. The new campaign has to communicate a feeling of confidence – that with Standard Life, your financial future is in good hands.”