Frame TM sets up new Winton show sponsorship deal
Frame TM, the sponsorship arm of FrameC, has secured the sponsorship of a new ITV Network quiz hosted by Dale Winton for its client Gala Bingo.
The quiz show I ‘m The Answer will air for 11 weeks with a daily 5 p.m. slot on the ITV network. This will be supplemented by four prime time Sunday night slots, with the launch programme going out on Sunday, 5 October.
FrameC was given the creative brief to develop the idents and break bumpers for the high-profile spots.
Richard Sowerby, sales and marketing director at Gala Bingo, commented: “We are delighted to have found a sponsorship opportunity with such a highly regarded new show as I'm the Answer. It provides us with a highly relevant property in terms of our target audience and brand essence of Gala Bingo. The fact that we were able to draw on both the sponsorship and advertising expertise in the Frame group of companies was a significant factor in the securing of this deal.” The idents were directed by MTP.