First Direct launches new Autumn campaign to sell Offset Mortgages
First Direct has launched a marketing campaign starring customers recruited through an e-mail campaign.
The new TV ads focus on the bank’s Offset Mortgage and feature customers talking about their real life experiences of dealing with First Direct.
The campaign was created by WCRS in London, and media, which includes 216 96-sheet posters across London, the North Circular and Tottenham Court Road, a press campaign to launch later this month along with an online campaign, has been bought by PHD.
A DM campaign offering Offset Mortgage customers the opportunity to win a trip to Monte Carlo has been devised by Edinburgh-based agency Story.