State of the Art look for HBOS
Academy, the learning and development arm of the HBOS Group, has been given a new corporate look by Pudsey based design consultancy State of the Art.
The \'shooting star\' design is said to be drawn form the HBOS company ethos, where all colleagues have the potential to become stars through their personal development at work. It also links with the group\'s current above and below the line ad stars campaign using real members of staff.
Jonathan Gray, training consultant with HBOS said: \"The shooting star logo is receiving positive feedback and will be adopted by several channels of the HBOS Group to signify quality learning and development. It is essential the Academy logo projects a professional, yet fun, image and I feel that State of the Art has achieved this. We are extremely proud of the design.\"
State of the Art also work with Asda/Wal-mart, Hallmark and Thorntons.