CalMac in ad account review

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By The Drum Team, Editorial

May 26, 2003 | 1 min read

Caledonian MacBrayne, the Scottish Ferry operator, is looking for an advertising agency to carry out a brand awareness campaign.

The company has received a number of submissions from advertising agencies and will see pitches over the next couple of weeks, with an agency to be appointed shortly after.

A spokesperson confirmed that an agency will be appointed on a project basis, but it is currently undecided whether or not they will be retained as a full-time incumbent.

Caledonian MacBrayne provides the majority of ferry services to the Clyde and Hebridean areas. It is owned by Scottish Ministers on behalf of the Scottish Parliament and Scottish Executive.

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